Nearly two thirds of American adults are either overweight or obese. Numerous studies have shown that stress has been clinically proven to play a vital role in stimulating food cravings and overeating, particularly of foods containing fats and carbohydrates. National and international researchers have been investigating the effects of the stress hormone, cortisol, which has been shown to have a direct effect on overeating, weight gain and elevated blood sugar levels.

NutraGenesis introduces the first and only, GRAS affirmed, patented functional ingredient supported by human research that addresses the stress/weight gain connection. EssentraTrim™ is specifically designed to assist food and beverage marketers in launching new or existing products into the healthy weight management category.

Based on the breadth of its supporting science, foods and beverages containing EssentraTrim™ can feature an array of substantiated functional food claims in accordance with the Federal Food, Drug and Cosmetic Act, including:

• Helps manage weight by controlling stress-related eating
• Helps control stress-related carbohydrate cravings
• Helps control overeating caused by stress
• Helps control stress-induced appetite
• Helps balance blood sugar levels

When consumed at suggested usage levels, food and beverage products fortified with EssentraTrim™ enable marketers to promote their products with substantiated stress/weight management claims, capturing a wide customer base for only pennies per serving. The EssentraTrim™ support team can provide assistance with new product concepts, product prototypes and flavor/formulation adaptations.

EssentraTrim™ was invented by Fulbright Scholar Dr. Shibnath Ghosal and is the patented property of Natreon, Inc., a company specializing in the research and development of proprietary nutraceutical ingredients. NutraGenesis is the exclusive global distributor of EssentraTrim™, which is protected under U.S. Patents 6,153,198 and 6,713,092. EssentraTrim™ is a trademark of NutraGenesis, LLC.